You really like the beauty field. You also have an entrepreneurial spirit. Combine the two and you may have the opportunity to start a business and be successful selling your own cosmetics.
Have Specific Knowledge
Understand how makeup works and current trends. If you really want to get into the business of selling cosmetics, know the details of why and how makeup works. It doesn't just work to do your own makeup. This means that you have to really understand the chemical components behind makeup products, methods to make the most of your facial characteristics and ways that certain cosmetics can be used to correct specific problems, from dandruff to acne. Some of the methods for increasing your in-depth knowledge include:
• Earn a college diploma in Cosmetology
• Read biographies of people who have pioneered the most famous cosmetic brands, such as Helena Rubenstein, Estée Lauder and others.
• Get an educational background in chemistry. You can even take chemistry courses
• Explore alternative material options (natural make-up is big business nowadays)
• Spend time learning which ingredients are used for different types of cosmetics, such as lipstick, foundation, etc.
Experiment at home. Borrow and buy books on making your own cosmetics. These experiments, coupled with the knowledge you gain, will help you figure out how these different ingredients work and whether they can produce the things you expected, from smoother skin to shinier hair.
• There are many good books on making cosmetics available in libraries and bookstores. There is also a lot of advice online but be careful. Check whether the suggestions are safe. Don't just believe that they will give you the final result you want. Test this aspect for yourself.
• Ask friends if they would like to try your product.
Determining Your Cosmetics Brand Range
Decide which cosmetic field you want to work on. The term "cosmetics" covers a wide range of products, including hair, skin and facial care. This term even includes toothpaste and deodorant. So, it's great if you know from the start what area you want to focus on. Your business will be more successful if you narrow it down from the start. For example, the X Lipsticks brand is well known around the world, most likely because it didn't try to make the X Eyeshadow brand and the X Shampoo brand at the same time. Focus on the areas that interest you the most, the ones you believe you are good at and the most acceptable to the market today.
• When your business starts and feels more solid, you can add new lines to existing ones. But before that, focus on being the best in one line of cosmetics. Refine your line, build your brand and use it to gain the respect needed to release more ideas.
Learn marketing skills. Cosmetics is a field already filled with lots of people competing for their products. What distinguishes the most successful cosmetics from the rest is marketing, from packaging to the promises of youth, find the right hook that you will throw at potential customers. Ask yourself these tough questions:
• Compared to other products, what is very special or different from your product?
• Why should buyers try your product and stop using other brands they have been using?
• What kind of packaging creates a famous brand, makes people amazed, and gives the impression that the product is trustworthy and dependable?
• What special ingredients or factors did you focus on? Many products choose something they sell as their specialty, such as "organic," "natural," "with ingredients X," or something else! Do you also have specific facts to back up the claim that you promised?
Preparing for Business
Think of a name. The name will be the most important part of your business and define the cosmetics line as well as the business. In some cases, you may feel that using your own name is sufficient. However, there are also those who prefer to use a company name, to support administrative purposes, and an attractive product line name.
Decide whether you want to start from your own home or rent somewhere else. Renting space can be expensive up front. You can choose to rent space in the production kitchen or laboratory to test and manufacture the product, then store the product in a safe, dry place before sending it to the point of sale. If you want to rent a space, make sure it's always cheap to pay extra and don't move to expensive areas. Start by renting an inexpensive place and then move to another, more expensive place as your finances improve. If you feel that your capital is insufficient, there is nothing wrong with looking for a cosmetic printing service partner who will streamline production costs.
Consult financial and legal advisors when preparing for the business. They need to take care of various aspects such as insurance, patents and trademarks, compliance with safety standards for cosmetic production (you also need to know all these rules) and other things like rent, safe storage, employment contracts or employee salaries.
• Register your cosmetics business after you have arranged everything in more detail.
Promote Products
Sell your cosmetic line in as many ways as possible. For example, going directly to a shopping center to have them sell your cosmetics, sell them in your own online store, auction them off, sell them in a consignment store, and even sell at parties where you demonstrate the cosmetics.
Have your main selling points clear in mind. Have at least five top reasons to tell people why your line of cosmetics is amazing and worth a try. Be honest and have a background story, for example telling the reason you started this business.
• For example, you can tell people that your lipstick is brighter than the other lipsticks because you added a glow of a midnight X flower picked. You got the idea while hiking in the hamlet of Y region, in the summer of three years ago, when you were desperate for a good lipstick to use at night. Instantly the idea occurred!
Tips
• Know which age group your cosmetics line is targeting. This will help you determine the overall appearance, packaging and advertising of the product.
• Find volunteers to try your cosmetic products. Tell them the ingredients, in case they have a specific allergy. Let them choose not to try any products they don't want to use. It's their right.
• Try to use more natural and organic ingredients. Lately people are trying their best to use products made with natural ingredients, and if your product is made of ingredients that are all natural and look good, people will be hooked too!
English 
Indonesian